The Colorado Participation Project (CPP) provides voter information and civic participation resources to nonprofits who serve politically marginalized communities. CPP came to OMF looking for a logo and website to reflect the organization’s personality and mission.
The CPP logo, and website, was designed with civic pride in mind. Representing strong leadership, courage and innovation were important to the CPP mission. We were challenged to develop a brand identity that people could identify with and that connected with them emotionally – we wanted everyone to think “this could work for me”. Additionally, CPP needed to be viewed as a safe and solid entry point for all kinds of organizations to civic participation and engagement.